How Much Should You Discount a Bundle?
Pick a bundle discount from your own margin, not a generic range: Shopify's depth guidance, the contribution math, and how to check it after launch.
11 min read
Blog
Articles on discount strategy, merchandising and conversion for Shopify stores. RSS feed
Shopify's Sales by Discount Codes Report: Did the Promo Pay Off?
Read Shopify's Sales by discount codes report using Shopify's own definitions, then add cost and a baseline to see if your promotion actually made money.
12 min read
Shopify Automatic Discount vs Discount Code: How to Choose
Shopify automatic discount vs discount code: learn what each method can and cannot do, and how to choose the right one for your next campaign.
10 min read
Why Your Shopify Discount Doesn't Show on the Product Page
Shopify applies discounts in the cart, not on product pages. Here is why, plus four ways to show the offer earlier and the two gotchas to avoid.
12 min read
Why Discount Codes Break Your Free Shipping Threshold
Shopify measures free shipping minimums on discounted prices, and combining is off by default. The math, the two failure modes, and four fixes.
11 min read
How Deep Can a Discount Go Before It Costs You Money?
Work out what a discount percentage really costs you, where your margin numbers live in Shopify, and how much extra volume a promotion has to earn back.
12 min read
Shopify Discount Combinations: What Actually Stacks
Which Shopify discounts combine, which pairings need eligibility or Plus, the limits on automatic discounts and codes, and how to test before launch.
10 min read
Mix-and-Match Quantity Discounts: What Should Count Toward a Tier?
Counting by variant, product, collection or the whole cart changes who reaches a quantity tier. How to choose for your catalog, with examples.
6 min read
How to Pick Spend Tier Thresholds From Your Own Order Data
Set spend more, save more thresholds from your real order values, size each discount against margin, and line tiers up with free shipping.
6 min read
How to Set Up Tiered Quantity Discounts on Shopify
Two ways to offer buy more, save more pricing on Shopify, with built-in discounts or one volume discount, and how to pick tiers that pay off.
6 min read