Shopify's Sales by Discount Codes Report: Did the Promo Pay Off?
Read Shopify's Sales by discount codes report using Shopify's own definitions, then add cost and a baseline to see if your promotion actually made money.
12 min read
Discount strategy
When to discount, how deep to go and how to protect margin while you do it. RSS feed
How Deep Can a Discount Go Before It Costs You Money?
Work out what a discount percentage really costs you, where your margin numbers live in Shopify, and how much extra volume a promotion has to earn back.
12 min read
How to Pick Spend Tier Thresholds From Your Own Order Data
Set spend more, save more thresholds from your real order values, size each discount against margin, and line tiers up with free shipping.
6 min read